New Era: Dropout’s Bold Identity Revealed

dropout new logo

A new era. A new identity.

Built for outsiders.

Made to move forward.

Never here to blend in.


Dropout means standing out — by choice.

For those who proceed on their own terms.

Freedom to define yourself.

Every piece a statement — wear it, mean it.


Bigger. Bolder. Better.

This is just the start.

Welcome to Dropout.

 

Why Dropout’s Identity Matters

Dropout’s refreshed branding captures the energy and passion of our customers & streetwear culture. Born in Milano in 2018, the city where style meets substance. It's important to stay true to our origin but constantly seek ways to improve and push the boundaries, constantly changing and evolving with new ideas, exploring different paths, always moving forward.

 

We Are:

  • A streetwear brand rooted in authentic expression.

  • For the urban fashion generation.

  • Built on style, community, and meaning.

  • Designed for those who seek identity, not just clothing

 

Fashionable young man in casual outfit standing outside a magazine store, showcasing streetwear style.

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